Meet Our Leadership Team

Ryan Sanders

Ryan Sanders

Founder

Haka Tourism Group

When Ryan’s love of travelling and snowboarding inspired him to leave a well-paid corporate job to set up his own business, Haka Tours, in 2007, Haka Tourism Group was born. Ryan’s passion for the New Zealand tourism industry and his entrepreneurial spirit and influential leadership have led the company to be an inspirational tourism success story with multiple awards and accolades.

Christian Newman

Christian Newman

Chief Financial Officer

Haka Tourism Group

A qualified accountant who has held specialist roles within Xero, and within commercial management, Christian leads our financial team. His laser-sharp operational focus makes him a natural leader of our group-wide change management team – ensuring that Haka achieves its aspirational 2025 targets.

Graham Kinlan

Graham Kinlan

General Manager

Haka Tours

Graham left Ireland and a life within pharmaceutical sales to work for the best in tourism. He started his New Zealand career with AJ Hackett Bungy as site controller then as manager, and now oversees the best tours within New Zealand. An ambitious and results-driven leader, Graham is spear-heading our aggressive growth plans over the next 5 years.

Maria Mills

Maria Mills

General Manager

Haka Accommodation

Maria looks after our growing network of 8 properties (2 hotels and 6 lodges) across Aotearoa. Maria was involved in events management prior to starting her HTG career as the Manager of our largest lodge (Haka Lodge Taupō). She was then promoted to Accommodation Operations Manager role and is now responsible for the management of the Haka accommodation brands.

Eru

Eru

Māori Cultural Advisor

Haka Tourism Group

Eru is our cultural advisor and the purpose of his role is to enhance the cultural capability of our all staff and to ensure our tours and services are an example of cultural best practice. Eru is also responsible for providing cultural best practice policies, Te Reo language skills and developing a scholarship for future Māori Tour Managers. Most importantly, he is tasked with building meaningful relationships with local hapu and iwi. We love Eru’s passion, his impressive knowledge of tikanga Māori and his ability to engage all staff across the Haka Tourism Group.

Eleri Williams

Eleri Williams

Co-Founder & General Manager

Haka Educational Tours

From tour guiding to operations and management of international student tours, Eleri has a wealth of experience specific to educational travel. Having completed an Advanced Leadership Programme with Women & Leadership New Zealand, Eleri is passionate about leadership and development, with ambitions to establish Haka Educational Tours as the South Pacific’s leading Educational Tour provider.

Toby Butland

Toby Butland

Head of Marketing

Haka Tourism Group

With broad experience in managing the marketing of international and domestic tourism businesses such as Franz Josef Glacier Guides, Trek America, and Avis Budget Group, Toby ensures that all our brands are humming with evolving strategy and creative to match the fast-paced changes in the market.