Meet Our Leadership Team

Ryan Sanders

Ryan Sanders

Founder

Haka Tourism Group

When Ryan’s love of travelling and snowboarding inspired him to leave a well-paid corporate job to set up his own business, Haka Tours, in 2007, Haka Tourism Group was born. Ryan’s passion for the New Zealand tourism industry and his entrepreneurial spirit and influential leadership have led the company to be an inspirational tourism success story with multiple awards and accolades.

Hannah Barnell

Hannah Barnell

General Manager

Haka Accommodation

Hannah leads up our growing network of 8 properties (2 hotels and 6 lodges) across Aotearoa. Before discovering her passion for the Tourism Industry, Hannah worked in the Adolescent Mental Health field which fostered deep skills in analytical thinking and motivational work. These skills underpin her ethos as a leader, as does her ambition to scale our accommodation network & deliver award winning guest experience.

Eve Lawrence

Eve Lawrence

General Manager

Touring Brands

Eve leads our 3 guided touring brands, Haka Tours, NZ Snow Tours and ANZ Nature Tours. Eve’s career begun with 5 years in the Royal British Navy followed by working for Al Jazeera English Television in Qatar. Since then, Eve has established an impressive career in events, has been a Senior Event Manager for Glastonbury Festival as-well as part of the in-house events team for Flight Centre. Eve is has the rare combination of being an expert negotiator and a whizz with numbers!

Christian Newman

Christian Newman

Chief Financial Officer

Haka Tourism Group

A qualified accountant who has held specialist roles within Xero, and within commercial management, Christian leads our financial team. His laser-sharp operational focus makes him a natural leader of our group-wide change management team – ensuring that Haka achieves its aspirational 2025 targets.

Eru

Eru

Māori Cultural Advisor

Haka Tourism Group

Eru is our cultural advisor and the purpose of his role is to enhance the cultural capability of our all staff and to ensure our tours and services are an example of cultural best practice. Eru is also responsible for providing cultural best practice policies, Te Reo language skills and developing a scholarship for future Māori Tour Managers. Most importantly, he is tasked with building meaningful relationships with local hapu and iwi. We love Eru’s passion, his impressive knowledge of tikanga Māori and his ability to engage all staff across the Haka Tourism Group.

Eleri Williams

Eleri Williams

Co-Founder & General Manager

Haka Educational Tours

From tour guiding to operations and management of international student tours, Eleri has a wealth of experience specific to educational travel. Having completed an Advanced Leadership Programme with Women & Leadership New Zealand, Eleri is passionate about leadership and development, with ambitions to establish Haka Educational Tours as the South Pacific’s leading Educational Tour provider.