Kia ora! We’re delighted you’re here with us and want to find out more about our company, our brands and the way we work. 

Haka Tourism Group is an award-winning, privately-owned New Zealand tourism company that seeks to showcase the best of Aotearoa/New Zealand in everything we do. 

Whether you are an agent, a prospective employee, or a global travel brand searching for new partnerships, we look forward to meeting and working with you.


Our Big Hairy Audacious Goal (BHAG) is to have welcomed 1 million manuhiri into the Haka whānau by 2025 and being a $100 mill revenue business per annum.

Our Purpose

Our purpose is to foster deeper connections between our manuhiri (guests), our land and our culture through exceptional travel experiences.

Company Stats

Guests Welcomed
NZ Tourism Awards
Years in Operation
0+ Mill
Annual Revenue

About Us

Haka Tourism Group is one of New Zealand’s most exciting, fastest growing and most awarded tourism brands with a strategy firmly based on guided touring brands, vertically integrated with accommodation.

Founded in 2007 by Ryan Sanders, Haka Tourism Group is still a privately New Zealand owned and operated tourism group. 

We encourage you to find out more about who we are, and we welcome you to join us on our journey to be one of NZ’s most respected and innovative tourism brands.

Our Values

Alongside our strong purpose, our core values and guiding principles are key factors in our ongoing success.

Our Awards

We have been lucky enough to win some of NZ’s most prestigious business awards for our innovation and world-class customer feedback.

Trade/Partner with HTG

Learn why we are the trusted New Zealand tourism provider that will work with you to give your clients their dream New Zealand vacation.

  • Love working with Haka Tours. Their groups are always organised and a lot of fun. The guides and wider team put a lot of thought and care into ensuring they pick experiences of genuine value. Visitor experience and memories are front of mind and that fits perfectly for us. It’s great to work with people who care.

    AJ Hackett Bungy Group

Our Team

Jobs at HTG

Contact Us

News & Updates

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In what Ryan describes as a career highlight, Haka Tourism Group were announced as the Category & Supreme Winners of the ExportNZ Awards on 27...
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On Friday 7th of June we attended the Newmarket Business Excellence Awards and were thrilled to take home the award for the best Medium to...
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